The only ad platform built for Muslim audiences.
Brief us on your campaign. Our platform researches your organisation, your competitors, and your audience - then builds your complete campaign plan. You approve it. We run it. You see results.
Built on 12 years of campaign data · £56m+ tracked through digital campaigns · 16,000+ charities profiled
Built for Muslim charities. Trusted by organisations across the sector.
Muslim charities
Your campaigns, powered by sector intelligence.
Ramadan appeals, Qurbani campaigns, emergency responses, year-round giving. A platform that understands your calendar, your causes, and your donors - built on data from 16,000+ charities in your sector.
See how it works →Muslim businesses
Reach Muslim audiences at scale.
From halal food to Islamic finance to Muslim lifestyle - run targeted campaigns across Meta, Google, and TikTok with audience data no other platform can match.
See how it works →International organisations
The UK Muslim market. We know it like no one else.
If you are entering the UK Muslim market, you need more than a Google Ads account. You need data, relationships, and a decade of sector intelligence.
Explore the market →There is no off-season. Just peaks you need to be ready for.
UK Muslims give consistently across the year - through Ramadan, Qurbani, Zakat payments, emergency appeals, and year-round causes. The organisations that perform best are the ones that show up all year, not just in peak season.
Giving intensity is illustrative and varies by cause type and organisation. Islamic calendar dates shift annually. The platform monitors all periods automatically.
The platforms were not built for this audience. The agencies did not understand it.
Muslim donors give across the whole year - through Zakat anniversaries, emergency appeals, Qurbani, mosque projects, and causes they support year-round. But most platforms and agencies only know one thing: that Ramadan is big. That is not expertise. That is a guess.
We built this platform because the gap has always been deeper than peak season timing. It is about audience data, year-round strategy, and benchmarks that actually mean something in this sector.
01
No Islamic calendar intelligence
Ramadan, Qurbani, Dhul Hijjah, Zakat season, Muharram - each has different donor behaviour, different CPCs, and different creative requirements. Generic platforms treat every month the same.
02
Audience targeting built from scratch
Reaching verified Muslim audiences at scale requires years of data-building. Without it, you pay more and convert less. Our audience asset took a decade to build. No competitor can replicate it.
03
Agencies that learn on your budget
Most agencies working in this space do not have deep sector knowledge. You pay for their learning curve every month - then they apply what they learned to their next Muslim client.
04
No context for your results
A 0.7% CTR in July means something very different to a 0.7% CTR in the final week of Ramadan. Without year-round sector benchmarks, you cannot know if you are winning or losing.
A platform built on a decade of knowing this market
Every feature exists because a real organisation in this sector needed it.
Islamic calendar intelligence
The platform knows every major giving period - when it falls, what CPCs look like, how donor behaviour shifts, and when campaigns need to be live. It monitors this continuously and alerts you ahead of every window.
Sector benchmarks you can actually use
A 30%+ email open rate during Ramadan. A £340 average Zakat donation. Every recommendation is grounded in data from your sector - not global averages from a platform that has never run a Muslim charity campaign.
A Muslim audience asset built over 10 years
Approximately 1.5 million Muslim-identified contacts, engagement-scored from a decade of campaign data. Custom and lookalike audiences built from this asset outperform cold targeting at every budget level.
Intelligent campaign planning
Tell us about your organisation. The platform researches your website, your competitors, and your sector - then builds your complete campaign plan. Strategy, copy, targeting, and creative direction. All ready before you spend anything.
Real-time optimisation and alerts
Once campaigns are live, the platform monitors performance daily. CPC spiking above benchmark? Audience fatigue showing? Budget pacing off? You get a clear recommendation before it becomes a problem.
Weekly reports with context
Every Monday: spend, reach, clicks, and conversions - benchmarked against your sector. Not raw numbers. Numbers that tell you whether you are winning or losing relative to what is normal for your cause type and season.
Your website is where donations happen - or do not happen
Every charity we have ever audited had issues costing them donations. We have now audited over 450 Muslim charity websites. Average score: 51 out of 100. Run the free health check and see where you stand - 60 seconds, no sign-up, no sales call.
Run the free audit →From sign-up to live campaign in under a week
No technical knowledge needed at any stage.
STEP 01
Tell us about your organisation
A short conversation - not a form. Tell us who you are, what you are raising money for, and what you want to achieve. The platform asks the right questions to get what it needs.
STEP 02
We research before we plan
The platform reviews your website, identifies what is working and what is not, maps your competitors, and aligns your campaign to the Islamic calendar. Before a single word of copy is written.
STEP 03
Your complete campaign plan
We deliver a full strategy document - platform mix, budget split, creative direction, and ready-to-use ad copy for Meta and Google. You can read it, question it, or change it.
STEP 04
You approve. We launch.
Nothing goes live without your sign-off. Once you approve, campaigns are live within 48 hours. Your spend goes directly to the platforms - it never passes through us.
STEP 05
Real-time monitoring and recommendations
Once campaigns are live, we watch them daily. You receive alerts when something needs attention and a clear recommendation each time. Not a data dump - a decision.
STEP 06
Weekly reports and ongoing strategy
Every Monday: what your budget did, benchmarked against the sector. Plus Islamic calendar planning for what is coming next - so your organisation is never caught late again.
The intelligence is automated. The accountability is ours.
Every campaign plan is reviewed by our team before it goes to you. Every recommendation is checked against sector data. You are not dealing with a generic chatbot - you are working with a system built specifically for the Muslim sector, backed by a team that has run over £35 million in campaigns in this space.
Our goal is not to manage your ads. It is to become your digital fundraising partner - understanding your audience, your giving patterns, and your organisation well enough to grow your income year on year.
You approve every campaign plan before anything goes live
Real-time monitoring - we flag issues before they cost you
All recommendations backed by 10 years of sector data
Your ad spend goes directly to Meta and Google - never through us
Islamic calendar planning built in - not an add-on
Run where your audience is
Basic plan - £300/month (up to £1,500 ad budget)
Custom plan - 20% of ad spend
All managed and reported from one dashboard.
Clear pricing. No hidden fees.
Your ad spend goes directly to the platforms - it never passes through us.
Basic
£300
per month — up to £1,500 ad spend
- Full platform access
- Meta and Google campaigns
- AI campaign builder
- Website audit at onboarding
- Islamic calendar alerts
- Monthly report with sector benchmarks
- You approve all creatives
- No minimum contract
Custom — most popular
20%
of monthly ad spend — for organisations spending over £1,500/month
What the 20% buys you
This is not a management fee. It is a performance alignment - we earn more only when you spend more, which means our incentive is always to make your campaigns work harder.
- Access to our 1.5m Muslim-identified contact asset - custom and lookalike audiences no competitor can offer
- TikTok and Snapchat campaigns - both platforms, one dashboard
- Quarterly strategy review - a human conversation about what to change and what is coming in the Islamic calendar
- Year-round campaign planning across every relevant giving window
- Priority support and faster creative turnaround
- 3-month minimum
Spending £5,000/month? Platform fee is £1,000. Your £5,000 goes directly to Meta and Google. Organisations at this level typically see 6-10x return on ad spend using our audience asset.
Start your brief → Or book a callEnterprise / International
Bespoke
scoped to your requirements
- Large organisations and international entrants
- Full managed service available
- Bespoke audience and strategy
- Dedicated account management
What organisations in our network have achieved
Results shown are from real organisations in our network. Individual results vary by cause type, audience, budget, and campaign duration.
Questions we get asked most
I have never run paid ads before. Will this work for me?
Yes. Every step is guided in plain English. You do not need any technical background. If you can describe your organisation and your goal, the platform does the rest.
Why is the platform fee separate from ad spend?
Your ad spend funds the campaigns on Meta, Google, TikTok and Snapchat. The platform fee covers access to our proprietary Muslim audience, the Islamic calendar intelligence, the AI campaign builder, the website audit, and full performance reporting. Two separate things, always clear.
How does the 20% pricing work?
If you spend over £1,500/month on ads, you pay 20% of your total monthly ad spend. Spend £4,000 on ads, pay £800 to us. The 20% reflects the value of what you are buying - managed access to a 1.5 million-strong verified Muslim audience and 10 years of campaign data. You could not build this independently.
What is Islamic calendar intelligence?
A built-in system that knows the timing, donor behaviour, and cost patterns of every major Islamic giving period. Built from 10 years of real Muslim charity campaign data. No other platform has it.
Can I run Zakat appeals, Qurbani campaigns, and other Islamic causes?
Yes. This is exactly what the platform was built for. We understand the compliance requirements, the creative sensitivities, and what Muslim donors in the UK respond to across different cause types.
What does the website audit cover?
We review your key landing pages against your target audience and competitors. Messaging, conversion flow, mobile experience, page speed. You get a traffic-light report before you spend.
We are an international organisation. Is this right for us?
Yes. Reaching verified UK Muslim audiences at scale requires years of audience-building. We have done that work already. Contact us to discuss a bespoke arrangement.
Who runs my campaigns - do I need my own ad account?
Campaigns run from our infrastructure. You do not need your own Meta or Google account. You brief, approve creative, and review performance through the platform. We handle execution. This is how we protect the audience asset - our 1.5 million verified Muslim contacts never leave our systems, which means they keep working for you as long as you are a client.
What data do I own?
Your brief, your creative, and your performance data are yours - full exports available at any time. The underlying audience asset and campaign infrastructure sits with us. If you leave, you take your results. That is the model that makes the platform viable and keeps the audience quality high for all clients.
Is there a minimum commitment?
No minimum on Basic. 3-month minimum on Custom. Enterprise arrangements are agreed case by case.